Ways European Companies Use B2B Influencer Marketing
Influencer marketing is not a new notion in theory. However, as more marketers incorporate this method into their entire advertising budget, it has gained popularity in recent years. Influencer marketing is expected to be a $15 billion industry by 2022, and as consumer behavior adapts…
Medford MA Apartment Rental Market Outperforms Metro in YOY Metrics
Medford is one of the towns outside Boston where there hasn’t been a considerable impact of the pandemic on the average YOY change in the prices of the apartments. Medford MA apartments have an average change in the price of just 0.27%. The average rent…
University of Phoenix’s Mike Cromwell Contagious Passion for Literature
When educators demonstrate sincere admiration for the material they teach, students notice. In return, instruction becomes more enjoyable, insightful and engaging. Teachers like Mike Cromwell, whose passion for reading and writing literature goes beyond the classroom, inspire their students to continue an interest in the…
Top 6 Benefits of B2B E-commerce
People have realized the immense difference an online presence of their business can make on their profitability. Small businesses and large companies with already existing physical stores and outlets have become hybrid – using both physical and online stores to sell their products and services….
Cable Tv Advertising – With A Difference
Using cable TV to advertise your business is a wise decision both economically and in regards to advertising potency, however, if any marketing strategy is to be successful it must be couple not only with a chosen medium, but with also well thought out content….
What One Thing?
A few weeks ago I asked my readers what the most important issue was in their business. Hundreds responded with a variety of answers, but one of the most common was, “How do I get everything that needs doing done?” Happily, I have an answer…
Federated Prepares to Absorb May Department Stores
The American retailing industry is witnessing the absorption of The May Department Stores Company [“May”] into the Federated Department Store group of companies. Pending federal approval, Federated will sell off as many as 68 May stores after the upcoming holiday season is complete. How this…