As more and more aspiring college students look to the most popular social media apps for college content, many institutions are creating theme-focused bits on each of the major platforms for these students to engage with. These short and to the point videos help ensure viewers can pinpoint the information they’re after with ease. Additionally, many colleges are recruiting recent grads to incorporate more content from actual students, with real experiences. With authenticity being highly valued by Gen Z, it pays to have real substance in the content, no matter how brief. While this may seem like a niche means to reaching the right audience, the infographic below includes a more overarching look into how institutions of all sizes can better navigate this digital landscape and work to expand their reach to future admissions candidates.

The Digital Landscape Of College Search provided by Encoura, a company specializing in graduate program digital marketing